We are building a world-class company, and our strategy aims both at leadership in terms of production volumes and at implementing the highest international standards in all ALROSA’s operations

ALROSA’s business relies on a strong resource base, efficient production processes, innovative technologies and international business standards

We strive to create a sustainable future by striking a balance between commercial and public interests

We adhere to high standards of corporate governance and strive to increase our investment attractiveness by building open and respectful relationships with shareholders and the investment community.

Our sales policy is focused on establishing long-term and mutually beneficial partnerships. We guarantee transparent and fair terms of access to rough diamonds for all customers.

We fully control the journey of the diamond, from the mine to the cutting factory, and guarantee the natural origin of our diamonds. ALROSA diamonds are always natural with unmatched cutting quality.

Our jewelers carefully preserve the age-old traditions of Russian jewelry, supplementing them with the latest technical achievements and following fashion trends. There are only natural diamonds in our jewellery.

We are always happy to talk about our activities and answer reporters’ questions